Meet us at the MICAM trade fair

MICAM Milano trade fair

The international shoe trade fair MICAM Milano is one of the largest shoe fairs in the world. Over 1500 exhibitors present the latest trends and collections here twice a year, before the start of the summer and winter seasons. We, BÄR, are also represented at the MICAM trade fair, which takes place this year at the Fiera Milano exhibition center in Rho, Milan.

From 18.02.-21.02.24 at our stand: Hall 5 / Stand C22

Get to know our employees on site

Introducing Alessandra and Silvio: What are your areas of responsibility?

 Alessandra:

"I work in Retail Management and am responsible for store operators throughout Germany. We have 23 stores throughout Germany, which contact us if there are any problems or questions. I also work in merchandise distribution and omnichannel."

Silvio:

"My tasks are in the area of sales, export and expansion of the BÄR brand, where I am the head of key account management. I am also responsible for setting up the MICAM trade fair in Milan."

Why did you choose the MICAM trade fair?

Silvio:

"The MICAM trade fair is one of the largest international shoe trade fairs in the world. We hope to make international contacts here, especially in Asia, America and Europe. We want everyone around the world to feel comfortable in our comfortable shoes. From foot to head."

What is so special about BÄR shoes?

 Silvio:

"The wide fit is what makes our BÄR shoes so special, toe freedom, zero heel and flexibility are all part of our principles."

 Alessandra:

"And they're stylish too!"

Which shoes are on display?

 Alessandra:

"We will present the fall-winter 2022 collection, with new colors and in the highest quality leather."

 Silvio:

"Very important, we will also present the new crepe soles that are on some of our shoes this fall-winter."

Where can you be found at the MICAM trade fair?

Silvio:

"This year we will be in hall 5 at stand B12. This year we also have a larger stand with approx. 16 square meters, with a new layout. Let us surprise you!"

Alessandra:

"We would be really happy to see a lot of visitors at our stand."

 Silvio:

"Our motto "Be free" come to our stand and try on our shoes, get to know the special feeling of BÄR shoes with us."

 Alessandra:

"You will also get a foot analysis from me."

 Alessandra & Silvio:

"Experience the special BÄR feeling on site. Bye and see you on Sunday!"

Watch the whole interview here